The view from our experts in the Hotel market Spain.
Highlights Iberian Hotel Market
In our annual seminar Meet the experts - Iberian Hotel Market we spoke with José Antonio Fernández Gallar, CEO and 2º Vicepresident of OHL; Antonio Espasa, Chief Economist Europe of Banco Santander; Guillermo Rodrigo, Real Estate Partner of Baker McKenzie; Ramon Estalella, General Secretary of CEHAT; Manuel Noronha Andrade, Partner of ECS Capital and George Nicholas, Savills Global Head of Hotels, by the hand of Juan Garnica, Head of Savills Aguirre Newman Hotels Southern Europe.
Our Hotel specialists in Spain Jorge Rosillo, Director Transaction Services; Javier Oroz, Director Transaction Services; Emma Gómez, Director Horpitaliy Servicing and Sandra Lopez, Director Lodging Valuations, explained their industry view regarding the current situation.
The road to recovery will not be without its challenges and it will be key to manage the pre-existing and probable reinforced trends at all levels.
Juan Garnica, Executive Director Hotel Savills Aguirre Newman.
Conclusions:
- As a result of the ongoing Covid pandemic, companies need both a short term and long-term strategy that cannot be separate from one another.
- Now is the right time to invest at all levels: product, digitalisation, sustainability and integrating business back at local level.
- There are specific opportunities for different investors profile and there is a positive atmosphere thanks to vaccine developments.
- The vacation segment is expected to be the first to recover, followed by the corporate and MICE segments.