The need for a greater focus on market and needs analysis to shape the case for new projects
More emphasis on market/needs analysis on many projects can help confirm the strategic case for investment and also clarify the scale of potential displacement.
‘Displacement’ in the Green Book is about whether proposed activity will result in a reduction elsewhere. So, for example, if public money is used to help develop new employment space would this result in reduced occupation and/or development somewhere else?
My experience is that an emphasis on considering whether markets are supply or demand constrained can be helpful in assessing displacement. If a market is supply constrained then extra supply is less likely to displace other activity because it is just helping the suppressed demand to express itself and allow more economic growth.
Relevant information to determine whether markets are demand or supply constrained include for example:
- Trends in rental levels (increasing above inflation implies supply constraints)
- Availability rates (8% of total stock being available on the market is often taken as a market equilibrium rate and low rates suggest supply constraints)
- Yields (low yields suggesting strong demand)
While market demand is not always relevant or easily applied to all types of projects it is certainly useful for most property-related development.

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