• Sector: Technology. Multinational.
• Location: California (Estados Unidos), 1977.
• Number of employees: Madrid branch: 850.
• Current operating area: 8,500 sqwm
• Initial location: Corporate headquarters at the Tripark Business Park in Las Rozas, 19 kilometers (about 12 miles) from the center of Madrid.
• Final location: Paseo Castellana, 81 (center of Madrid), floors 16 to 19 (3,055 m2 of operating area).
• Project year: 2020.
Customer-centric: to reposition and promote the value of the business by being close to customers and offering them an updated, fresh, innovative image with unique services in a more central location.
• New work model based on agility, flexibility, collaboration, and innovation.
• Development of a strong sense of community and pride of belonging with the idea that a better employee experience will translate into a better customer experience.

Actions

• Eight interviews with senior management.
• One workshop with 19 people.
• Online questionnaire sent to 850 people (49% response rate).
• Actions with worker group (kickoff, workshops, specific sessions, etc.).
• Mock-up visits to the construction site.
• Naming/logo/claim contest.
Contest for names of reservable spaces.
• Periodic communication (mailings, site, Slack).
• Specific community site.
• Town hall / all hands meeting.
• Video with key messages.
• Farewell to old office.
• Weekly construction update in photos.
• Training sessions.
• User’s guide.
• Welcome pack.
• Help desk.
• Post-occupancy questionnaire

Key data

• From 11 offices to none (open-plan model for everyone).
• Operating workstations: 260 for 800 people (flexibility rate higher than 65%).
• Customer hub on specific floor to invite them to work alongside employees.
• Amount of informal collaboration spaces in the open: 11%.
• Amount of the area for closed meeting rooms, offering a variety of configurations and capacities: 5.5%.
• Amount of concentration and privacy spaces: 3%.
• Amount of specific spaces for welcoming and attending to customers (‘wow’ factor): 5.2%.
• Amount of added-value spaces (work coffee , innovation, and learning spaces): 7%.
• Paperless office and clean-desk policy.
• Pioneering, innovative model based on flexibility, goal-oriented work, and trust in the organization’s maturity.